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Canales de distribución

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Canales de distribución

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About this activity

Los canales de distribución son las rutas o medios que utilizan los productos y servicios para llegar desde el productor hasta el consumidor final. Pueden ser directos, cuando no hay intermediarios, o indirectos, cuando participan mayoristas, minoristas u otros agentes. Su correcta gestión asegura que los bienes estén disponibles en el lugar, momento y condiciones adecuadas para el cliente.

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Canales de distribución
 

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Canales de distribuciónOnline version

Los canales de distribución son las rutas o medios que utilizan los productos y servicios para llegar desde el productor hasta el consumidor final. Pueden ser directos, cuando no hay intermediarios, o indirectos, cuando participan mayoristas, minoristas u otros agentes. Su correcta gestión asegura que los bienes estén disponibles en el lugar, momento y condiciones adecuadas para el cliente.

by Jessica Manuela Saavedra Tuesta
1

Distribución

2

Productor

3

Consumidor

4

Intermediario

5

Mayorista

6

Minorista

7

Directo

8

Indirecto

9

Logística

10

Intensiva

11

Selectiva

12

Exclusiva

13

Transporte

14

Almacenamiento

15

Canal

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