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Crossword Puzzle
Crossword Puzzle

INTELIGENCIA DE MERCADOS

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INTELIGENCIA DE MERCADOS
 

Crossword Puzzle

INTELIGENCIA DE MERCADOSOnline version

Repaso de temas: fundamentos de la investigación de mercados y toma de decisiones.

by David Navarrete
1

Proceso social y administrativo que busca satisfacer necesidades mediante el intercambio de valor.

2

Primer sistema de intercambio antes de la aparición de la moneda.

3

Proceso de dividir el mercado en grupos de consumidores con características similares.

4

Proceso de recopilar y analizar datos para la toma de decisiones en marketing.

5

Herramienta de investigación usada para recopilar información de consumidores.

6

El centro de toda estrategia de mercadotecnia.

7

Lo que el cliente recibe a cambio de su dinero o lealtad.

8

Resultado del análisis de información en la empresa, que orienta las acciones de mercadotecnia.

9

Entorno actual en el que se aplican herramientas como redes sociales o email marketing.

10

Objetivo del marketing relacional: mantener clientes satisfechos a largo plazo.

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