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Created by

Zaidy Zuñiga
Zaidy Zuñiga
Colombia

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INVESTIGACIÓN DE MERCADOSOnline version

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by Zaidy Zuñiga
1

La investigación de mercados es el proceso de recopilar , analizar e información para apoyar la .

2

La investigación de mercados es importante porque a las del cliente .

3

El primer paso de una investigación de mercados es el y los objetivos .

4

La información se obtiene directamente de la fuente , como o entrevistas .

5

La información se obtiene de fuentes ya existentes , como estadísticas del DANE o revistas .

6

La investigación analiza , opiniones y motivaciones .

7

La investigación utiliza datos numéricos y estadísticos .

8

Un ejemplo de investigación es conocer qué afectan el aumento de .

9

En la investigación se estudian como quién compra , qué , cuándo y dónde .

10

El último paso del proceso de de es los resultados y dar recomendaciones .

 
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