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BCG: Verdadero o Falso

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Juego rápido sobre la matriz BCG

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BCG: Verdadero o Falso
 

BCG: Verdadero o FalsoOnline version

Juego rápido sobre la matriz BCG

by Saumy Lopez
1

La Matriz BCG fue creada en la década de 1950.

2

La estrategia de Henderson es obligatoria para todas las empresas.

3

Un producto con alta participación y bajo crecimiento se clasifica como Estrella.

4

La matriz BCG fue creada por Bruce D. Henderson para Boston Consulting Group.

5

La categoría Estrella tiene alta cuota de mercado y alto crecimiento.

6

La matriz BCG fue creada por Michael Porter.

7

Los PERROS son unidades con baja cuota de mercado y bajo crecimiento.

8

La Matriz BCG utiliza dos ejes: crecimiento del mercado y participación relativa de la cuota de mercado.

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