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Crossword Puzzle
Crossword Puzzle

Crossword: Publicidad y Medios

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Crossword: Publicidad y Medios

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About this activity

Palabras clave del ámbito publicitario

Created by

Tzoker
Tzoker
Bolivia

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Crossword: Publicidad y Medios
 

Crossword Puzzle

Crossword: Publicidad y MediosOnline version

Palabras clave del ámbito publicitario

by Tzoker
1

Medio de comunicación que busca persuadir al público sobre un producto o servicio.

2

Persona que recibe, interpreta y evalúa los mensajes publicitarios.

3

Anuncio breve transmitido en radio o televisión para promocionar un producto.

4

Medio masivo donde se difunden la mayoría de los anuncios del estudio analizado.

5

Instrumento de investigación que recopila opiniones de los consumidores

6

Valor positivo que se destacó en los comerciales por su capacidad de divertir.

7

Función de los anuncios al transmitir datos útiles sobre un producto o servicio.

8

Sensación negativa que surge cuando el consumidor no cree en la publicidad.

9

Acción de influir en la percepción del público de manera exagerada o engañosa.

10

Elemento clave que los publicistas deben captar para que un mensaje sea efectivo.

11

Entidad encargada de diseñar y producir campañas publicitarias.

12

Capacidad de los publicistas para generar mensajes originales y atractivos.

13

Plan o conjunto de acciones para lograr captar y convencer al consumidor

14

Interpretación que hace el público sobre la intención y el contenido de un anuncio.

15

Relación positiva que se establece cuando el consumidor cree en la publicidad.

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