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ARQUITECTURA DE MARCA

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ARQUITECTURA DE MARCA

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La arquitectura de marca permite a una empresa organizar diferentes estrategias de Branding para cada una de sus marcas.

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estrategia
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Created by

Carlos Dario Morales Carvajalino
Carlos Dario Morales Carvajalino
Colombia

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ARQUITECTURA DE MARCAOnline version

La arquitectura de marca permite a una empresa organizar diferentes estrategias de Branding para cada una de sus marcas.

by Carlos Dario Morales Carvajalino
1

estratégicos productos modelos organización recursos arquitectura

Existen básicamente 4 de de marca . Su elección dependerá fundamentalmente de los objetivos de la , los con que cuente para llevarlo a cabo y las características de sus .

 
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