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Desafío Océanos: Azul vs Rojo

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Desafío Océanos: Azul vs Rojo

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Verdades y dudas sobre océanos azules y rojos.

Created by

DANIEL ANTONIO AGUIAR COCA
DANIEL ANTONIO AGUIAR COCA
Colombia

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Desafío Océanos: Azul vs Rojo
 

Desafío Océanos: Azul vs RojoOnline version

Verdades y dudas sobre océanos azules y rojos.

by DANIEL ANTONIO AGUIAR COCA
1

Un océano rojo se define por la creación de nueva demanda y mercados inexplorados.

2

En un océano azul la competencia es irrelevante porque no existen competidores.

3

En el océano rojo, la competencia es intensa y las reglas del juego ya están definidas.

4

Las estrategias de océano azul solo se aplican a industrias tecnológicas.

5

El océano azul siempre implica precios más altos que los de la competencia.

6

El océano azul crea un nuevo espacio de mercado y demanda.

7

La estrategia de océano azul busca diferenciación y reducción de costos al mismo tiempo, conocida como innovación de valor.

8

La innovación de valor en océano azul consiste en copiar las mejores prácticas de los rivales para reducir costos.

9

En un océano azul, las empresas pueden cambiar las reglas del juego y atraer a nuevos clientes.

10

La clave del océano azul es hacer que la competencia sea irrelevante al crear valor para nuevos segmentos.

 
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