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Froggy Jumps
Froggy Jumps

Heurísticas del Cliente

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Froggy Jumps

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About this activity

Descubre atajos del comportamiento del comprador

Created by

Ana Lilia Sosa Lopez
Ana Lilia Sosa Lopez
Mexico

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Heurísticas del Cliente
 

Froggy Jumps

Heurísticas del ClienteOnline version

Descubre atajos del comportamiento del comprador

by Ana Lilia Sosa Lopez
1

¿Qué heurística describe la tendencia a evaluar la probabilidad de un evento por lo fácil que es recordarlo?

2

¿Qué sesgo ocurre cuando se usa un valor de referencia para decidir y este sesga juicios?

3

¿Qué técnica de marketing se basa en la escasez para impulsar ventas?

4

¿Qué fenómeno describe cambiar la forma de presentar la información para influir en decisiones?

5

¿Qué heurística sugiere que las pérdidas pesan más que las ganancias equivalentes?

6

¿Qué regla dice que las personas siguen a la multitud cuando toman decisiones?

7

¿Qué heurística se usa al juzgar la probabilidad por la similitud con un prototipo?

8

¿Qué sesgo hace que una buena impresión general influya en atributos específicos?

9

¿Qué sesgo mantiene a clientes invirtiendo en algo por lo gastado previamente?

10

¿Qué heurística describe decidir basándose en la primera información recibida?

 
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