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Movistar: Caso de Marketing

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Movistar: Caso de Marketing

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Verdadero o falso sobre el caso Movistar.

Created by

tisiana
tisiana
Argentina

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Movistar: Caso de Marketing
 

Movistar: Caso de MarketingOnline version

Verdadero o falso sobre el caso Movistar.

by tisiana
1

La segmentación de mercado analizada en el trabajo consideró solo factores culturales.

2

Las 4P’s del Marketing Mix (producto, precio, plaza y promoción) se ven reflejadas?

3

El estudio centralizó el caso en Movistar sin mencionar promociones o combos.

4

La segmentación de Movistar incluye demográfica, geográfica, conductual y psicográfica.

5

El descuento en telefonía móvil y el costo fueron decisivos; el ahorro mensual influyó directamente en mi decisión.

6

Movistar ofreció un servicio integral: Internet para el hogar + descuentos en mis 3 líneas de celular.

7

El descuento aplicado fue solo en la velocidad de Internet y no en las líneas móviles.

8

La necesidad era acceder a un paquete de servicios con beneficios adicionales (descuentos, conveniencia y facilidad de pago unificado)

9

La decisión de compra se basó únicamente en la velocidad de Internet, sin considerar el precio ni los descuentos.

10

La compra se realizó a través de una tienda física, sin opción de contratación en línea.

 
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