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Crossword Puzzle
Crossword Puzzle

Percepción del Consumidor: Conceptos Clave

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Percepción del Consumidor: Conceptos Clave

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About this activity

Términos clave de la percepción del consumidor.

Created by

SERGIO FERNANDO ARIAS RIVERO
SERGIO FERNANDO ARIAS RIVERO
Bolivia

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Percepción del Consumidor: Conceptos Clave
 

Crossword Puzzle

Percepción del Consumidor: Conceptos ClaveOnline version

Términos clave de la percepción del consumidor.

by SERGIO FERNANDO ARIAS RIVERO
1

Proceso de interpretar estímulos sensoriales para formar juicios sobre productos y marcas.

2

Capacidad de centrarse en ciertos estímulos de marketing mientras se ignoran otros.

3

Tendencia a interpretar información de forma parcial que altera la decisión de compra.

4

Regla simple que evita el procesamiento exhaustivo, influyendo en la elección.

5

Impulso interno que orienta y mantiene la conducta de compra.

6

Conjunto de vivencias previas que condicionan la valoración de ofertas.

7

Comunicado breve que busca despertar interés en un producto.

8

Conjunto de impresiones que el público atribuye a una empresa o producto.

9

proceso de comunicación para identificar y satisfacer las necesidades y deseos del público objetivo a través de la creación, distribución de valor considerando sus factores psicológicos, sociales y económicos para influir en sus decisiones de compra.

10

Comunicación pagada y no personal, que utiliza diferentes medios para informar, persuadir y recordar a los consumidores sobre productos o servicios

11

individuo u hogar que adquiere bienes y servicios para satisfacer sus necesidades personales, no para fines comerciales o profesionales.

12

persona o entidad que adquiere un producto o servicio a través de una transacción, generalmente financiera

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