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Desafío Cola Larga

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Desafío Cola Larga

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About this activity

Descubre verdades sobre el modelo de cola larga.

Created by

Lizbeth Lopez
Lizbeth Lopez
Mexico

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Desafío Cola Larga
 

Desafío Cola LargaOnline version

Descubre verdades sobre el modelo de cola larga.

by Lizbeth Lopez
1

En marketing, la cola larga se refiere a la demanda de productos con baja frecuencia de compra pero gran diversidad.

2

El estudio original fue publicado por Clayton Christensen.

3

La idea contrasta con la 'cola corta', que se centra en pocos grandes éxitos.

4

La cola larga no se aplica a contenidos digitales.

5

El concepto implica que la demanda total es menor cuando se amplía la variedad de productos.

6

El libro The Long Tail popularizó este concepto.

7

En la cola larga, cada producto de nicho tiene aproximadamente la misma demanda que los bestsellers.

8

El modelo de cola larga explica que muchas ventas provienen de una gran cantidad de productos de nicho.

9

En plataformas digitales, la cola larga se aprovecha con búsquedas y recomendaciones para encontrar nichos.

10

El modelo de cola larga sostiene que solo unos pocos productos generan la mayoría de los ingresos.

 
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