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Kotler y RR.PP.: ¿Verdad o Mito?

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Kotler y RR.PP.: ¿Verdad o Mito?

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About this activity

Explora conceptos clave de relaciones públicas según Kotler.

Created by

daniela vargas
daniela vargas
Colombia

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Kotler y RR.PP.: ¿Verdad o Mito?
 

Kotler y RR.PP.: ¿Verdad o Mito?Online version

Explora conceptos clave de relaciones públicas según Kotler.

by daniela vargas
1

Las relaciones públicas gestionan la imagen de una organización y sus productos.

2

Kotler define las RR.PP. como el proceso de gestión de la comunicación entre una organización y sus públicos clave.

3

Las RR.PP. incluyen tanto la comunicación interna como externa.

4

Las RR.PP. siempre obtienen control total sobre el mensaje en todos los medios.

5

Las RR.PP. ayudan a construir confianza y credibilidad entre el público.

6

Las campañas de RR.PP. pueden complementar la publicidad y reducir costos de cobertura mediática.

7

Kotler contradice que las RR.PP. fortalecen la credibilidad; dice lo contrario.

8

La función principal de RR.PP. es vender directamente productos sin considerar imagen.

9

La publicidad es la única forma de gestionar la reputación, por eso RR.PP. no influye en la imagen.

 
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