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Desafío: Modelo de Cola Larga

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Desafío: Modelo de Cola Larga

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About this activity

Verdades y trampas sobre la cola larga.

Created by

Lizbeth Lopez
Lizbeth Lopez
Mexico

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Desafío: Modelo de Cola Larga
 

Desafío: Modelo de Cola LargaOnline version

Verdades y trampas sobre la cola larga.

by Lizbeth Lopez
1

La curva de cola larga siempre es simétrica respecto a la cabeza.

2

Un modelo de cola larga ignora las ventas de productos muy populares.

3

El mayor rendimiento siempre proviene de un único producto.

4

La cola larga se usa solo en biología para describir especies raras.

5

La cola corta es donde hay montones de productos con demanda alta y similar.

6

En una distribución de cola larga, la probabilidad de cada ítem individual es baja, pero hay muchos ítems.

7

Las recomendaciones pueden aprovechar la cola larga para sugerir productos poco conocidos pero relevantes.

8

El modelo cola larga ayuda a explicar por qué diversificar el catálogo puede aumentar ingresos a largo plazo.

9

La mayoría de las ventas se concentra en unos pocos productos de la cabeza de la distribución.

10

En el modelo cola larga, existen muchos productos con ventas bajas que, en conjunto, suman una parte significativa de las ventas totales.

 
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