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Market Research Mini-Quiz

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Test your knowledge on market research basics.

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Market Research Mini-Quiz
 

Market Research Mini-QuizOnline version

Test your knowledge on market research basics.

by Ovidiu Fegher
1

Market research involves gathering, presenting and analysing information about marketing and consumption of goods and services.

2

Secondary research is always cheaper and faster than primary research.

3

Qualitative research involves the collection of data about attitudes, beliefs and opinions.

4

Secondary research involves the collection of data that already exists in some form.

5

Qualitative research produces numerical data.

6

Quota sampling guarantees a perfectly representative sample of the population.

7

Face-to-face interviews are a type of secondary research.

8

Focus groups are typically conducted with the same participants in multiple sessions.

9

Random sampling provides each member of a group an equal chance of being chosen.

10

Primary research collects data from original sources.

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