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Froggy Jumps
Froggy Jumps

Mercadeo: Doméstico vs Internacional

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Mercadeo: Doméstico vs Internacional

Froggy Jumps

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About this activity

Diferencias entre mercados locales y externos

Created by

Aura del Pilar Morillo Camilo
Aura del Pilar Morillo Camilo
Dominican Republic

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Mercadeo: Doméstico vs Internacional
 

Froggy Jumps

Mercadeo: Doméstico vs InternacionalOnline version

Diferencias entre mercados locales y externos

by Aura del Pilar Morillo Camilo
1

"La empresa Café Caribe vende su producto solo en supermercados de Santo Domingo y adapta sus campañas publicitarias únicamente al consumidor dominicano. Esto corresponde al mercadeo internacional."

2

El mercadeo doméstico se enfoca en un único país, mientras que el internacional considera múltiples mercados.

3

El mercadeo internacional siempre utiliza las mismas estrategias que el doméstico.

4

En mercadeo internacional, las diferencias culturales y regulatorias influyen en la mezcla de marketing.

5

El costo de adaptación es menor en estrategias internacionales que en domésticas.

6

La segmentación internacional puede requerir enfoques glocalizados.

7

El mercadeo doméstico requiere estrategias globales estandarizadas para todos los países.

8

"La empresa de software TechRD desarrolla una aplicación en español para el mercado local, pero al entrar en EE. UU. crea una versión en inglés con funciones adaptadas a ese público. Esto es un ejemplo de mercadeo internacional."

9

cuando hablamos de marketing Doméstico nos referimos a estrategia orientada solo al mercado interno, considerando cultura, regulaciones y preferencias locales

10

Cuando nos referimos a marketing Internacional, hablamos de aquel que requiere adaptar o estandarizar productos y estrategias según mercados diversos, enfrentando múltiples monedas, idiomas, regulaciones y culturas.

 
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