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Crossword Puzzle
Crossword Puzzle

Conceptos Claves de Marketing

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Conceptos Claves de Marketing
 

Crossword Puzzle

Conceptos Claves de MarketingOnline version

Descubre términos esenciales de mercado y marketing.

by lady juliana hernandez vargas
1

Proceso de dividir el mercado en grupos homogéneos de consumidores con características similares.

2

Cantidad de bienes o servicios que los productores están dispuestos a ofrecer en un mercado a un precio dado.

3

Promesa clara que hace una empresa a sus clientes sobre el beneficio que recibirán con el producto.

4

Punto donde la oferta y la demanda se igualan.

5

Grupo específico de consumidores al que se dirige un producto o servicio.

6

Estrategia de precios basada en lo que el consumidor cree que vale un producto.

7

Situación en la que un pequeño cambio en el precio genera un gran cambio en la cantidad demandada.

8

Técnica de comparar productos o procesos con empresas líderes para mejorar.

9

Percepción que tiene el consumidor sobre una marca frente a sus competidores.

10

Método de fijación de precios basado en el costo más un margen de ganancia.

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