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Crossword Puzzle
Crossword Puzzle

Publicidad II: Términos Clave

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Publicidad II: Términos Clave

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Descubre términos publicitarios esenciales.

Created by

Rocío Rodríguez
Rocío Rodríguez
Mexico

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Publicidad II: Términos Clave
 

Crossword Puzzle

Publicidad II: Términos ClaveOnline version

Descubre términos publicitarios esenciales.

by Rocío Rodríguez
1

Mensaje publicitario de corta duración en medios.

2

Principal caracteristica de la radio

3

Frase corta o slogan que suele durar entre 5 y 10 segundos que suele remitirnos a una cuña o a una campaña más amplia.

4

Consiste en un espacio radiofónico de contenidos no publicitarios que es producido por un anunciante, es decir, pagado por él y adaptado a su gusto.

5

Suelen tener una duración de más de un minuto y suelen tener un formato muy parecido a lo que son los talk show.

6

Conjunto de personas a las que va dirigida una campaña.

7

Apoyo económico o material para eventos o causas a cambio de visibilidad.

8

Ocurre cuando los anclas de los programas o actores utilizan el producto o se muestra el logo del producto dentro de la trama.

9

En este formato prima la noticia acerca de un producto o marca.

10

Se trata de la parte final de la producción. Ahora todo toma forma, se edita lo filmado y se entrega el primer corte para revisión y ajustes.

11

Es una serie de viñetas que se ordenan conforme a una narración previa.

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