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Empatía y Design Thinking

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Empatía y Design Thinking

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About this activity

Gestion de proyectos, clase 2

Created by

MARIANA DEL PILAR ZAVALETA VILLEGAS
MARIANA DEL PILAR ZAVALETA VILLEGAS
Peru

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Empatía y Design Thinking
 

Empatía y Design ThinkingOnline version

Gestion de proyectos, clase 2

by MARIANA DEL PILAR ZAVALETA VILLEGAS
1

La empatía en Design Thinking sirve solo para «ponerse en los zapatos del usuario» y nada más.

2

Una protopersona se crea con base en datos profundos y muy detallados de usuarios reales.

3

Diferenciar entre un problema real y una suposición ayuda a no perder tiempo diseñando soluciones equivocadas.

4

Aplicar un mapa de empatía en un proyecto real ayuda a comprender mejor a los clientes ideales.

5

El ciclo de un producto termina en la etapa de diseño.

6

La fase de empatizar permite crear soluciones que realmente conecten con las necesidades del usuario.

7

Entrevistas, observación y encuestas son técnicas útiles para conocer al usuario.

8

Un mapa de empatía debe incluir solo datos demográficos (edad, género, profesión).

9

La protopersona y la buyer persona son lo mismo.

10

El mapa de empatía te ayuda a identificar lo que el usuario piensa, siente, dice y hace.

 
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