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Crossword Puzzle
Crossword Puzzle

SESIÓN 4 - PCP

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SESIÓN 4 - PCP

Crossword Puzzle

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About this activity

Control de contenidos

Created by

Maribel cueva
Maribel cueva
Peru

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SESIÓN 4 - PCP
 

Crossword Puzzle

SESIÓN 4 - PCPOnline version

Control de contenidos

by Maribel cueva
1

Estrategia de comunicación publicitaria que busca envolver al consumidor en un mensaje coherente y unificado a través de todos los puntos de contacto relevantes

2

Medios de segmentación precisa, interacción bidireccional, generación de leads, conversión directa y medición detallada.

3

Narrativa.... Es cuando la campaña puede contar diferentes partes de una misma historia en distintos canales, invitando al consumidor a explorar y descubrir más.

4

Ninguna estrategia publicitaria es mutuamente excluyente; sino que a menudo se .....

5

Es la fase donde la estrategia y la creatividad se materializan.

6

Es una métrica específica y medible que te dice si tu estrategia publicitaria está funcionando y si estás alcanzando tus objetivos.

7

Número de participantes es un KPI para medir....

8

Número de visitas a la web es un KPI para medir el ....

9

La ......... es el proceso de usar esos aprendizajes para mejorar el rendimiento de la campaña en curso o de futuras campañas.

10

Es el motor del aprendizaje y la mejora continua en la publicidad.

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