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Froggy Jumps
Froggy Jumps

Mercado potencial y meta, segmentación de mercados

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Mercado potencial y meta, segmentación de mercados

Froggy Jumps

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Juego

Created by

Fernando Guerrero
Fernando Guerrero
Colombia

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Mercado potencial y meta, segmentación de mercados
 

Froggy Jumps

Mercado potencial y meta, segmentación de mercadosOnline version

Juego

by Fernando Guerrero
1

1. ¿Qué concepto se refiere al conjunto total de consumidores que podrían tener interés en un producto o servicio?

2

2. El proceso de dividir un mercado en grupos más pequeños y homogéneos con características similares se llama:

3

3. ¿Cuál de las siguientes variables NO es un criterio de segmentación demográfica?

4

4. Una empresa que vende ropa de maternidad se está dirigiendo a un:

5

5. ¿Cuál es el propósito principal de la segmentación de mercados?

6

6. Si una empresa segmenta su mercado basándose en los gustos, valores y estilos de vida de los consumidores, está utilizando la segmentación:

7

7. ¿Cuál de las siguientes afirmaciones sobre el mercado meta es CORRECTA?

8

8. Un ejemplo de segmentación conductual sería agrupar a los clientes según:

 
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