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Froggy Jumps
Froggy Jumps

Repaso II Parcial Mercadotecnia I

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Repaso II Parcial Mercadotecnia I

Froggy Jumps

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About this activity

Clase Mercadotecnia I Repaso para Examen II Parcial

Created by

Anely Sanchez
Anely Sanchez
Honduras

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Repaso II Parcial Mercadotecnia I
 

Froggy Jumps

Repaso II Parcial Mercadotecnia IOnline version

Clase Mercadotecnia I Repaso para Examen II Parcial

by Anely Sanchez
1

Es la estrategia que genera credibilidad y confianza, ubicando la marca en la mente del consumidor mediante atributos, beneficios, creencias o valores.

2

Son las decisiones, que incluyen diseño, tamaño, calidad, variedad, envase, presentación, sabor, marca e información en la etiqueta.

3

Es la fase de producto terminado, donde se han definido diseño, calidad, marca, empaque y características que lo hacen atractivo al consumidor.

4

Una empresa que se caracteriza porque atiende a pequeños segmentos que las otras compañías pasan por alto o ignoran.

5

Consiste en establecer un precio para un grupo de productos que se venden en paquete, incentivando la compra del conjunto.

6

Tiene como fin poner al alcance sus productos en la mayoría de los consumidores posibles y accesibles.

7

Son servicios y beneficios adicionales que complementan el producto real para brindar más valor al cliente.

8

Consiste en hacer que los bienes o servicios estén accesibles en el sitio adecuado para los clientes.

 
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