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Crossword Puzzle
Crossword Puzzle

INVESTIGACIÓN DE MERCADO

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INVESTIGACIÓN DE MERCADO
 

Crossword Puzzle

INVESTIGACIÓN DE MERCADOOnline version

RESPONDE LOS CONCEPTOS CLAVES DE LA INVESTIGACIÓN DE MERCADO

by MAURI DEL CARMEN MORALES ZURITA
1

Procesamiento de datos para identificar tendencias y relaciones.

2

Comparación con la competencia o mejores prácticas del mercado

3

Instrumento con preguntas estandarizadas para recopilar datos.

4

Obtención de datos descriptivos, opiniones y percepciones.

5

Selección de una parte representativa de la población para el estudio.

6

Recopilación de datos numéricos y estadísticos.

7

Documento que presenta los hallazgos y recomendaciones.

8

Características que se analizan, como precio, calidad y satisfacción.

9

Técnica cualitativa con grupos reducidos para obtener opiniones

10

Uso de la información para definir estrategias de negocio.

10
3
6
1
5
7
9
8
2
4
 
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