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Froggy Jumps
Froggy Jumps

Perfil del Cliente: Buyer Persona

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Perfil del Cliente: Buyer Persona

Froggy Jumps

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About this activity

Cuestionario para entender al cliente ideal

Created by

LUIS ALFREDO JIMENEZ RODRIGUEZ
LUIS ALFREDO JIMENEZ RODRIGUEZ
Colombia

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Perfil del Cliente: Buyer Persona
 

Froggy Jumps

Perfil del Cliente: Buyer PersonaOnline version

Cuestionario para entender al cliente ideal

by LUIS ALFREDO JIMENEZ RODRIGUEZ
1

¿Qué información demográfica debe recoger un Buyer Persona?

2

¿Qué apartado define los objetivos del cliente en un Buyer Persona?

3

¿Qué pregunta ayuda a entender los retos del cliente?

4

¿Qué se debe especificar en el 'Por qué' del Buyer Persona?

5

¿Qué diferencia clave existe entre Buyer Persona y público objetivo?

6

¿Qué fuente ayuda a construir perfiles realistas?

7

¿Qué herramienta permite entender mejor canales adecuados?

8

¿Qué muestra la sección 'Quién' del Buyer Persona?

9

¿Cuándo se recomienda actualizar los Buyer Personas?

 
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