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Crossword Puzzle
Crossword Puzzle

Conceptos Clave de Marketing

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Conceptos Clave de Marketing
 

Crossword Puzzle

Conceptos Clave de MarketingOnline version

Crucigrama con términos esenciales del marketing.

by NICOLE MUÑOZ COLMENARES MUÑOZ COLMENARES
1

Promesa que explica por qué un cliente debe elegir un producto o servicio.

2

Segmento específico de consumidores al que la empresa dirige sus productos.

3

Estrategias para lograr que los clientes sigan comprando y mantengan lealtad hacia una marca.

4

Proceso de dividir el mercado en grupos más pequeños y homogéneos de consumidores.

5

Adquisición repentina de un producto sin haberlo planeado.

6

Característica o beneficio adicional que diferencia un producto y lo hace más atractivo.

7

Conjunto de personas u organizaciones con necesidades y deseos que pueden ser satisfechos mediante bienes o servicios.

8

Lugar que ocupa una marca o producto en la mente del consumidor frente a la competencia.

9

Estrategia que busca influir en el comportamiento de las personas para beneficio social y no solo comercial.

10

Bien o servicio que se ofrece para satisfacer una necesidad o deseo.

11

Rasgo distintivo que hace que una empresa se destaque frente a sus competidores.

12

Conjunto de actividades y estrategias para promover, distribuir y vender productos o servicios.

13

Sinónimo de marketing; disciplina que estudia el mercado y cómo satisfacerlo mediante productos y servicios.

14

Persona que adquiere y utiliza un producto o servicio.

15

Acción de intercambiar un producto o servicio por dinero u otra forma de valor.

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