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Crossword Puzzle

repaso merca 2Online version

responder lo siguiente

by Mauren Reyes
1

Conjunto de actividades de comunicaciones de marketing interrelacionadas y coordinadas, con un tema o idea común que aparece en distintos medios durante un periodo específico.

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RESUMENCREATIVO

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Modelo de publicidad que propone el uso de cinco elementos para crear anuncios

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Es la idea central de una campaña publicitaria

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los anuncios impresos de una campaña deben usar el mismo tipo de letra o virtualmente el mismo formato de presentación, de modo que los consumidores aprendan a reconocer al anunciante con sólo echar un vistazo a los anuncios

6

es común que una campaña use ciertas palabras o frases en cada anuncio para resumir los beneficios del producto.

7

Si se quiere crear la continuidad auditiva en las transmisiones, se puede usar la misma música, o jingle, en un comercial tras otro

8

Este lleva al consumidor de la perspectiva de entender los beneficios del producto a relacionar dichos beneficios con los valores personales

9

Modelo útil para aclarar los objetivos de una campaña de publicidad y crear los anuncios individuales

10

Son una amplia variedad de métodos publicitarios que el anunciante selecciona para desarrollar el anuncio y así poder llegar a los consumidores por medio este

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