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Crossword Puzzle
Crossword Puzzle

Micro Marketing Essentials

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Micro Marketing Essentials
 

Crossword Puzzle

Micro Marketing EssentialsOnline version

Key terms in micro marketing concepts.

by selena miranda
1

A small, specialized market segment with distinct needs.

2

A portion of a market divided by shared characteristics.

3

A representative profile of a typical customer used to guide messaging.

4

The process of shaping perceptions about a company or product.

5

The act of selecting specific audience groups for messages or offers.

6

The analysis of data to measure performance and inform decisions.

7

A model describing stages customers pass through from awareness to purchase.

8

The level of interaction and participation between brand and customers.

8
3
7
4
1
2
5
1

División del mercado en grupos con características similares.

2

Grupo reducido de clientes con necesidades específicas.

3

Cliente ideal al que se dirige una campaña.

4

Percepción que tiene el público sobre una marca.

5

Persona que adquiere y usa bienes o servicios.

6

Conjunto de compradores y vendedores de un producto.

7

Plan coordinado de acciones para lograr un objetivo comercial.

8

Subgrupo de clientes con características en común.

4
1
5
3
6
8
7
2
1

Proceso de dividir un mercado en subgrupos homogéneos para dirigir esfuerzos.

2

Conjunto de personas a las que se dirige un producto o campaña.

3

Segmento pequeño y específico del mercado con necesidades particulares.

4

Estrategia de adaptar mensajes y ofertas para un grupo específico de consumidores.

5

Percepción que tiene el mercado sobre una marca o producto frente a la competencia.

6

Conclusión o verdad clave obtenida a partir de datos sobre el consumidor.

7

Patrones de acción y decisiones del consumidor ante una oferta.

8

Conexión emocional o interés compartido entre marca y público.

5
6
4
1
8
7
2
 
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