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About this activity

Find allies and build strategic partnerships.

Created by

Jorge Torres Almazan
Jorge Torres Almazan
Mexico

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Find allies and build strategic partnerships.

by Jorge Torres Almazan
1

Reach out with personalized messages and a clear ask.

2

Partners are usually found only through cold calls and never via referrals.

3

Network at industry events to meet potential partners.

4

Identify mutual goals and complementary strengths with a partner.

5

You should wait for partners to contact you rather than reaching out.

6

It's best to approach every potential partner with a generic pitch and no follow-up.

7

Build a clear value proposition to attract partners.

8

Use informational interviews to learn about partner needs.

9

Personal relationships are irrelevant in B2B partnerships.

10

A partner should fund all the project costs upfront.

 
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