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Análisis de mercado

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Análisis de mercado

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About this activity

Repaso del análisis de mercado

Created by

Susana Mendoza
Susana Mendoza
Mexico

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Análisis de mercado
 

Análisis de mercadoOnline version

Repaso del análisis de mercado

by Susana Mendoza
1

Monopolio.- Un solo oferente, poder de fijar precios y condiciones, mercado cautivo.

2

Investigación de mercados.- preguntar sobre lo que las personas hacen

3

Etapas de investigación de mercados: Definir objetivos, Analizar la situación, investigación informal, investigación formal, análisis de datos, seguimiento.

4

Precio: el importe en dinero que un consumidor está dispuesto a pagar a cambio de un producto o servicio

5

Fijación de precios: orientación compras, resultados, clientes.

6

Demanda estimada: Lo que el cliente está dispuesto a pagar (elasticidad).

 
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