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Crossword Puzzle
Crossword Puzzle

Unidad2.3_2.5

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Unidad2.3_2.5
 

Crossword Puzzle

Unidad2.3_2.5Online version

Mezcla de la MKT

by Crys Garcia
1

Cambios a los productos.

2

Llamada modificación funcional, hace cambios a los que el producto o servicio hace, casi siempre menores.

3

Conforme los consumidores se vuelven mas selectivos muchos proveedores han incrementado gradualmente la calidad del producto básico.

4

Es quizá la modificación mas frecuente, implica cambiar su estética (diseño, color, forma) para hacerlo más atractivo o adaptarlo a nuevas tendencias, necesidades del cliente o avances tecnológicos.

5

Cambiar atributos no directos del producto, para que los consumidores crean que el paquete total ha cambiado.

6

Plan general de acción que define el camino para alcanzar una meta u objetivo específico, conectando los objetivos finales con las acciones concretas para lograrlos.

7

En este caso los nuevos productos quedan determinados por el mercado dando muy poca consideración a la tecnología.

8

De acuerdo con esto, los nuevos productos deben derivarse de la tecnología de producción.

9

Esfuerzo coordinado entre funciones.

10

Proceso creativo que busca soluciones funcionales y estéticas para satisfacer necesidades y problemas específicos en diversas disciplinas como la ingeniería, arquitectura, industria, comunicación y moda.

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