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Crossword Puzzle
Crossword Puzzle

CARACTERÍSTICAS DEL PERFIL

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CARACTERÍSTICAS DEL PERFIL

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About this activity

PUBLICIDAD

Created by

Miguel Angel Rangel Uvilla
Miguel Angel Rangel Uvilla
Mexico

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CARACTERÍSTICAS DEL PERFIL
 

Crossword Puzzle

CARACTERÍSTICAS DEL PERFILOnline version

PUBLICIDAD

by Miguel Angel Rangel Uvilla
1

Las plataformas online (redes sociales, motores de búsqueda, aplicaciones) son cruciales, permitiendo una segmentación precisa y una medición de rendimiento detallada que no se lograba con medios tradicionales

2

La publicidad contemporánea busca crear experiencias más interactivas y participativas con el consumidor, transformando la comunicación de un monólogo a un diálogo bidireccional. 

3

Se aprovechan las herramientas digitales para segmentar a las audiencias de forma precisa y personalizar los mensajes, adaptándolos a los intereses y comportamientos específicos de cada grupo de consumidores. 

4

Más allá de vender productos, la publicidad busca construir una imagen positiva y una reputación sólida para la marca, creando un vínculo emocional con el consumidor. 

5

Se utilizan diversas plataformas y medios, tanto tradicionales como digitales, para llegar al consumidor en diferentes puntos de contacto a lo largo de su vida cotidiana. 

6

Se enfatiza la capacidad de medir la efectividad de las campañas a través de datos detallados para evaluar el comportamiento del consumidor y la aceptación del producto, permitiendo una adaptación continua de las estrategias

7

Existe una creciente conciencia sobre la responsabilidad de la marca, y la publicidad juega un papel importante en la construcción de una imagen positiva y ética. 

8

Es una herramienta psicológica poderosa que busca cultivar el deseo en el espectador y minimizar las dudas, influenciando sutilmente el comportamiento del consumidor.

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