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Froggy Jumps
Froggy Jumps

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Comprendiendo al Consumidor

Froggy Jumps

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About this activity

Juego sobre factores y decisiones de compra

Created by

Urpi
Urpi
Bolivia

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Comprendiendo al Consumidor
 

Froggy Jumps

Comprendiendo al ConsumidorOnline version

Juego sobre factores y decisiones de compra

by Urpi
1

¿Qué etapa del Proceso de Decisión de Compra implica reconocer un problema o necesidad?

2

¿Qué factor cultural describe el software mental que guía creencias y comportamientos?

3

En la pirámide de Maslow, ¿qué nivel motiva conductas de consumo para autorrealización?

4

¿Cuál es un ejemplo de percepción que influye en la vista de una marca?

5

¿Qué etapa sigue al reconocimiento de necesidad en el proceso de compra?

6

¿Qué influencia social se refiere a imitar a ídolos o grupos a los que admiramos?

7

¿Qué tipo de comportamiento de compra es típico cuando hay alta implicación y grandes diferencias entre marcas?

8

¿Qué factor psicológico describe necesidades básicas que motivan la compra?

9

¿Qué etapa implica decidir la opción que mejor satisface tus criterios?

10

¿Qué tipo de compra se caracteriza por baja implicación y pocas diferencias entre marcas?

 
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