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Crossword Puzzle
Crossword Puzzle

MACROAMBIENTE DE LA MERCADOTECNIA

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MACROAMBIENTE DE LA MERCADOTECNIA
 

Crossword Puzzle

MACROAMBIENTE DE LA MERCADOTECNIAOnline version

ELEMENTOS DEL MACROAMBIENTE DE LA MERCADOTECNIA

by Miguel Angel Rangel Uvilla
1

Valores, creencias, costumbres, actitudes y estilos de vida de la sociedad que influyen en el comportamiento de consumo y en la aceptación de productos o servicios.

2

Conjunto de leyes, políticas públicas, normativas y regulaciones que influyen en cómo las empresas pueden operar en el mercado.

3

Innovaciones, avances científicos y desarrollo digital que transforman productos, procesos productivos y canales de comercialización.

4

Recursos naturales y condiciones medioambientales que afectan la disponibilidad de materias primas, costos de producción y la responsabilidad ecológica de las empresas.

5

Factores que influyen en el poder adquisitivo y los patrones de gasto de los consumidores, como ingresos, empleo, inflación o recesión.

6

Conjunto de características de la población (tamaño, edad, género, nivel educativo, distribución geográfica) que determinan el tipo de consumidores y sus necesidades.

7

Se refiere a las fuerzas sociales amplias y externas, no controladas directamente por una empresa, que influyen significativamente en su capacidad para operar y alcanzar sus objetivos

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