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Froggy Jumps
Froggy Jumps

Las 4Cs del Marketing

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Las 4Cs del Marketing

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Cuestionario para repasar los conceptos de las 4Cs del Marketing

Created by

Gustavo Rodriguez
Gustavo Rodriguez
Mexico

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Las 4Cs del Marketing
 

Froggy Jumps

Las 4Cs del MarketingOnline version

Cuestionario para repasar los conceptos de las 4Cs del Marketing

by Gustavo Rodriguez
1

A diferencia de las 4 P's, el modelo de las 4 C's se centra principalmente en:

2

Cuando una empresa se enfoca en entender las motivaciones de compra y los hábitos de su público, está aplicando la 'C' de:

3

Si un cliente considera el tiempo que le toma investigar, comprar y recibir un producto, ¿a qué 'C' del marketing se está refiriendo?

4

¿Qué elemento del modelo de las 4 C's se refiere a la facilidad con la que un cliente puede encontrar y adquirir un producto, ya sea en una tienda o en línea?

5

En lugar de una 'promoción' que habla solo al consumidor, el modelo de las 4 C's prioriza la 'comunicación', la cual se caracteriza por ser:

6

Si una empresa decide diseñar su aplicación móvil para que sea muy fácil de usar y comprar, está enfocándose en la 'C' de:

7

Una marca que gestiona activamente su perfil en Instagram y responde a los comentarios de sus seguidores está utilizando la 'C' de:

8

¿Cuál de las siguientes 'C's del marketing busca reemplazar el concepto de 'Plaza' (distribución)?

9

¿Cuál de los siguientes no es un factor que se considera en el 'Costo' del cliente?

10

La frase "producir lo que el mercado necesita, en lugar de vender lo que se produce" está directamente relacionada con la 'C' de:

 
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