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Froggy Jumps
Froggy Jumps

Plan de Mercadotecnia: Elementos Clave

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Plan de Mercadotecnia: Elementos Clave

Froggy Jumps

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About this activity

Preguntas sobre los elementos del plan

Created by

Pablo Vargas
Pablo Vargas
Mexico

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Plan de Mercadotecnia: Elementos Clave
 

Froggy Jumps

Plan de Mercadotecnia: Elementos ClaveOnline version

Preguntas sobre los elementos del plan

by Pablo Vargas
1

¿Qué objetivo describe qué quiere lograr y en qué plazo, usando criterios SMART?

2

¿Qué etapa identifica a quién se dirige la campaña y sus características?

3

¿Qué proceso define el grupo objetivo específico al que se dirige el plan?

4

¿Qué se elige para diferenciar la oferta en la mente del consumidor?

5

¿Qué conjunto de decisiones abarca Producto, Precio, Plaza y Promoción?

6

¿Qué herramienta analiza fortalezas, debilidades, oportunidades y amenazas?

7

¿Qué elemento fija el gasto y cómo se asignan recursos?

8

¿Qué planifica el calendario de acciones y responsables?

9

¿Qué métricas evalúan si las acciones cumplen objetivos?

10

¿Qué garantiza la revisión continua y ajuste del plan?

 
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