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Desafío de Estudio de Mercado

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About this activity

Prueba rápida de ideas clave

Created by

Lourdes Maidana
Lourdes Maidana
Argentina

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Desafío de Estudio de Mercado
 

Desafío de Estudio de MercadoOnline version

Prueba rápida de ideas clave

by Lourdes Maidana
1

Un estudio de mercado solo lo hacen las grandes empresas como Coca-Cola o Apple

2

Los datos de una encuesta que haces tu mismo a tus amigos son una fuente de información "secundaria"

3

Conocer a tu cliente ideal es más importante que saber quien es tu público objetivo

4

Definir el perfil del cliente objetivo (segmentación) es esencial en el estudio.

5

Al analizar a la competencia, sólo debes fijarte en sus precios y nada más.

6

Si un producto es muy innovador (como una mochila que se convierte en patineta), no hace falta hacer un estudio de mercado.

7

Un estudio de mercado solo te sirve para saber si la gente va a comprar tu producto, nada más

8

El "riesgo" de un negocio es mucho menor si no haces un estudio de mercado, ya que ahorras dinero y tiempo.

9

Una encuesta con respuestas de "si o no" y "1 al 5" es un ejemplo de datos cuantitativos

10

Si un producto se parece mucho a otros, no hace falta analizar la competencia

 
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