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5. Concepto, desarrollo y administración del producto

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5. Concepto, desarrollo y administración del producto

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Se aborda la gestión completa de un producto, desde su concepción hasta su retiro del mercado.

Created by

PATRICIA GOMEZ FRANCO
PATRICIA GOMEZ FRANCO
Mexico

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5. Concepto, desarrollo y administración del producto
 

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5. Concepto, desarrollo y administración del productoOnline version

Se aborda la gestión completa de un producto, desde su concepción hasta su retiro del mercado.

by PATRICIA GOMEZ FRANCO
1

La gestión del producto implica comprender necesidades del consumidor y proponer soluciones . El ) describe fases desde la introducción hasta el declive , con cambios en ventas , cuota de mercado y estrategias de marketing . La Gestión del Ciclo de Vida ( ) coordina información y procesos para optimizar el valor . El desarrollo de nuevos productos incluye y pruebas de mercado , donde herramientas de captura de feedback como y beta tests ayudan a validar la aceptación . El se usa para medir viabilidad financiera .

 
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