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Created by

Nelson Vergara
Nelson Vergara
Colombia

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by Nelson Vergara
1

Para Frito - Lay el no es solo lanzar un , es evolucionar con el , por lo cual se dieron cuenta que para mantener el interés del publico debían innovar .

2

Dorito que no es solo un producto Snack sino toda una , y con la rotación de lo que permite a los clientes es siempre a la espera de nuevos productos , para lo cual reducen la oferta creando para que aumente la demanda .

3

Comer Dorito lo volvieron toda una y a medida que la marca cruzaba adoptar el sabor a distintas culturas también se convirtió en una prioridad , por eso los ejecutivos de Frito - Lay que no era lo mismo vender en México que en países extranjeros , por eso diferentes versiones según la cultura .

4

Para 1985 Dorito 500 millones de dólares al año , teniendo en 20 países del mundo y en 1993 ya era el Snack número uno en USA donde la exagerada cantidad de 1300 millones de dólares por año así a las papa fritas de paquete .

5

El de Dorito para lograr la venta dentro de USA fueron las agresivas campañas de publicidad , al punto que en la décadas de los 90 Dorito se de estar en todas partes , apareciendo en los de la super Bowl .

 
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