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Crossword Puzzle
Crossword Puzzle

Cazador de Conceptos

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Cazador de Conceptos

Crossword Puzzle

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About this activity

El presente crucigrama tiene como propósito consolidar el aprendizaje adquirido durante el segundo bimestre a través de una dinámica reflexiva, le invito a identificar y aplicar conceptos como framing, storytelling, reputación, vocería, monitoreo digital, entre otros.

Created by

Universidad Técnica Particular de Loja -UTPL
Universidad Técnica Particular de Loja -UTPL
Ecuador

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Cazador de Conceptos
 

Crossword Puzzle

Cazador de ConceptosOnline version

El presente crucigrama tiene como propósito consolidar el aprendizaje adquirido durante el segundo bimestre a través de una dinámica reflexiva, le invito a identificar y aplicar conceptos como framing, storytelling, reputación, vocería, monitoreo digital, entre otros.

by Universidad Técnica Particular de Loja -UTPL
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Conjunto de procedimientos comunicacionales establecidos para actuar ante una crisis.

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Técnica discursiva que influye en la interpretación del mensaje durante una crisis.

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Percepción pública que una organización proyecta hacia sus públicos.

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Persona autorizada para comunicar mensajes institucionales durante una crisis.

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Reacción planificada frente a una crisis comunicacional.

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Ejercicio práctico para preparar la respuesta institucional ante eventos críticos.

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Acción de observar permanentemente redes y medios para detectar señales de crisis.

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Construcción simbólica que organiza el relato de los hechos durante la crisis.

9

Estrategia narrativa utilizada para conectar emocionalmente con el público.

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