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Desafío de Marketing y Marca

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Desafío de Marketing y Marca

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About this activity

Descubre verdades y mitos del marketing.

Created by

Aly Cruz
Aly Cruz
Colombia

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Desafío de Marketing y Marca
 

Desafío de Marketing y MarcaOnline version

Descubre verdades y mitos del marketing.

by Aly Cruz
1

Es inútil buscar un atributo opuesto al de la competencia para diferenciarse.

2

Reconocer un defecto puede fortalecer la credibilidad de la marca.

3

Dos marcas no pueden compartir la misma palabra clave en la mente del consumidor.

4

El marketing se apoya en percepciones igual que en productos.

5

Creer que es mejor ser el primero en un mercado puede ser una estrategia válida.

6

Todo mercado tiende inevitablemente a dos competidores principales.

7

Extender demasiado una marca puede debilitarla.

8

Una marca siempre debe adueñarse de una sola palabra para ser fuerte.

9

El éxito nunca conduce a la arrogancia.

10

Aceptar el fracaso es parte de las estrategias de marketing.

 
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