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Desafío de Análisis de Mercado

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Desafío de Análisis de Mercado

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About this activity

Quiz rápido de conceptos clave de análisis de mercado.

Created by

Fernanda Alanís
Fernanda Alanís
Mexico

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Desafío de Análisis de Mercado
 

Desafío de Análisis de MercadoOnline version

Quiz rápido de conceptos clave de análisis de mercado.

by Fernanda Alanís
1

El análisis Top-down empieza con el tamaño del mercado y se filtra hacia los segmentos.

2

El análisis de mercado descarta las barreras de entrada en su evaluación.

3

Las Cinco Fuerzas de Porter evalúan la competitividad de una industria.

4

La Rivalidad entre competidores se mide únicamente por la cantidad de marcas existentes.

5

El TAM es el valor total del mercado disponible si todos los clientes lo compraran.

6

El poder de los proveedores considera costos de cambio y concentración de proveedores.

7

El TAM solo se calcula con ventas actuales, sin proyecciones futuras.

8

El TAM por valor multiplica el número de clientes por el costo total de producción.

9

Porter’s Five Forces solo incluyen tres fuerzas: competencia, proveedores y clientes.

10

La Tasa de Crecimiento del Mercado (MGR) indica la velocidad a la que el mercado crece o se contrae.

 
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