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Froggy Jumps
Froggy Jumps

Estrategias de Marketing: Liderazgo, Percepción y Escalera

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Estrategias de Marketing: Liderazgo, Percepción y Escalera

Froggy Jumps

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About this activity

La actividad consiste en un cuestionario interactivo de 6 preguntas de opción múltiple. Cada par de preguntas aborda una de las tres leyes (liderazgo, percepción y escalera) seleccionadas del libro Las 22 leyes inmutables del Marketing. El propósito es que el estudiante reflexione sobre cómo estas leyes influyen en la estrategia de posicionamiento de marcas y productos, y pueda identificar la mejor acción en situaciones reales de mercado.

Leyes seleccionadas para esta actividad:
(Ley #1). La ley del liderazgo: Es mejor ser el primero que ser el mejor.
(Ley #4). La ley de la percepción: El marketing no es una batalla de Productos, es una batalla de percepciones.
(Ley #7). La ley de la escalera: Qué estrategia vaya a utilizar, depende del escalón que ocupe en la escalera.

Created by

Jeimy Fabregas
Colombia

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