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Crossword Puzzle
Crossword Puzzle

Márketing experiencial

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Márketing experiencial
 

Crossword Puzzle

Márketing experiencialOnline version

Lee la segunda lectura de la Unidad 4 y responde el crucigrama.

by MARTHA CRISTINA HERNANDEZ REAL
1

Tipo de marketing que busca generar vivencias memorables en el consumidor.

2

Elemento emocional que se activa en una experiencia de marca.

3

Autor citado en el artículo como referente del marketing experiencial.

4

Sentido que puede estimularse en una experiencia física (ej. vista, oído).

5

Experiencia que conecta al consumidor con la marca de forma significativa.

6

Marketing tradicional se enfoca en este tipo de beneficios del producto.

7

Espacio físico o digital donde ocurre la experiencia.

8

Tipo de valor que se genera cuando el consumidor vive una experiencia positiva.

6
3
1
7
2
4
8
5
 
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