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Crossword Puzzle
Crossword Puzzle

ELEMENTOS CLAVES EN LA COMUNICACION

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ELEMENTOS CLAVES EN LA COMUNICACION
 

Crossword Puzzle

ELEMENTOS CLAVES EN LA COMUNICACIONOnline version

Considera estrategias de Imagologia, Iconologia e Imagen verbal

by Luis Perez Dela Cruz
1

Estudio de la imagen pública y cómo una marca, persona o institución es percibida visualmente por la sociedad.

2

Disciplina que interpreta los significados simbólicos y culturales presentes en las imágenes o íconos.

3

Proceso mediante el cual una persona interpreta y da sentido a los estímulos visuales que recibe.

4

Transmisión de mensajes visuales, verbales o simbólicos con la finalidad de informar, persuadir o inspirar.

5

Estilo, forma y disposición de las letras utilizadas en una pieza gráfica para reforzar el mensaje visual.

6

Conjunto de elementos visuales que representan los valores y personalidad de una marca.

7

Frase breve y recordable que expresa la esencia o promesa de una marca o campaña.

8

Versión preliminar de una pieza gráfica o digital creada para probar la efectividad del mensaje antes de su producción final.

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