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About this activity

Desafío de verdadero/falso sobre análisis de publicidad.

Created by

Jorge Malla
Jorge Malla
United States

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Discurso Publicitario: Válido o No
 

Discurso Publicitario: Válido o NoOnline version

Desafío de verdadero/falso sobre análisis de publicidad.

by Jorge Malla
1

La anáfora se refiere a la repetición de palabras al final de las frases.

2

La enumeración es una figura retórica que lista varios elementos para enfatizar un punto.

3

El texto publicitario busca persuadir al espectador para que compre un producto, servicio o modifique su actitud.

4

El género de la publicidad es siempre neutral y no transmite valores.

5

La metáfora se define como una comparación no explícita o traslación de sentido en la que no se emplea la palabra como.

6

El uso de colores y elementos visuales no es relevante para el análisis de un anuncio.

7

El análisis publicitario solo considera textos y no contempla elementos visuales.

8

El análisis de textos publicitarios considera tanto la denotación como la connotación de los mensajes.

9

La hipérbole es la repetición de palabras al inicio de versos.

10

La sinécdoque puede designar al todo por una de sus partes o viceversa.

 
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