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Impacto de influencers en compras

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Impacto de influencers en las compras.

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Mexico

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Impacto de influencers en compras
 

Impacto de influencers en comprasOnline version

Impacto de influencers en las compras.

by RODRIGO HERNÁNEZ OCHOA
1

Los influencers suelen aumentar la visibilidad de productos nuevos.

2

Las audiencias ignoran las señales de advertencia sobre publicidad cuando siguen a influencers.

3

Las audiencias confían más en recomendaciones de personas a las que siguen.

4

Todas las recomendaciones de influencers generan ventas iguales para todas las marcas.

5

Los influencers siempre revelan en cada video si hay patrocinio.

6

La transparencia sobre patrocinios afecta la credibilidad.

7

Las recomendaciones pueden generar cambios en hábitos de consumo.

8

Las recomendaciones de influencers nunca provocan compras impulsivas.

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