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About this activity

Actividad para reforzar los conceptos sobre Comunicaciones Integradas de Marketing, tipos de clientes y arquetipos del consumidor.
Deben completar las frases eligiendo la palabra correcta, aplicando lo aprendido de forma rápida y divertida.

Created by

Laura Valentina Aguilar Riaño
Laura Valentina Aguilar Riaño
Colombia

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Actividad para reforzar los conceptos sobre Comunicaciones Integradas de Marketing, tipos de clientes y arquetipos del consumidor. Deben completar las frases eligiendo la palabra correcta, aplicando lo aprendido de forma rápida y divertida.

by Laura Valentina Aguilar Riaño
1

El es quien mantiene una relación comercial continua con la marca .

2

El es quien utiliza o disfruta el producto , aunque no lo haya comprado .

3

Un puede modificar la decisión de compra de otras personas a través de su contenido o reputación .

4

En la estrategia Push , la empresa busca el producto hacia el consumidor mediante promociones o publicidad .

5

En la estrategia Pull , la marca busca al consumidor a través de experiencias o emociones .

6

Las Comunicaciones Integradas de Marketing ( CIM ) buscan transmitir un mensaje , claro y consistente al público objetivo .

7

El principal objetivo de las CIM es generar una imagen de la marca y maximizar el impacto del mensaje .

8

Un cliente potencial es aquel que aún no compra , pero tiene el para hacerlo .

9

El arquetipo del Héroe busca superar retos y demostrar su .

10

El arquetipo del Explorador representa a quien busca libertad y nuevas experiencias .

11

FedEx se destacó por ofrecer entregas , revolucionando el servicio de mensajería .

12

En FedEx , cada paquete se considera una con el cliente .

 
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