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Mercados y SIM: Verdad o Ficción

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Mercados y SIM: Verdad o Ficción

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About this activity

Reto rápido sobre investigación de mercados en Perú

Created by

Haydeé Varas
Haydeé Varas
Peru

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Mercados y SIM: Verdad o Ficción
 

Mercados y SIM: Verdad o FicciónOnline version

Reto rápido sobre investigación de mercados en Perú

by Haydeé Varas
1

El Sistema de Información de Marketing (SIM) solo registra ventas y no analiza datos.

2

La investigación observacional no puede ser cuantitativa.

3

Las muestras en investigación de mercados deben ser de al menos 10,000 personas en todos los casos.

4

La investigación cualitativa incluye entrevistas a profundidad y focus groups.

5

El proceso de investigación de mercados consta de cuatro pasos: definición del problema, desarrollo del plan, implementación y interpretación/presentación de resultados.

6

Ejemplos de datos primarios pueden ser encuestas realizadas en un mercado peruano específico.

7

La investigación de mercados ayuda a reducir la incertidumbre y entender a los clientes, competidores y el entorno.

8

La investigación descriptiva solamente describe el mercado sin orientar decisiones estratégicas.

9

Las fuentes de datos pueden ser primarias, secundarias o ambas.

10

Las fuentes internas incluyen datos del INEI y publicaciones de la Cámara de Comercio de Lima.

 
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