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Quiz de comunicación en marketing

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Quiz de comunicación en marketing

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Verdad o mentira sobre la comunicación

Created by

Zulema Espinoza Quinteros
Zulema Espinoza Quinteros
Bolivia

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Quiz de comunicación en marketing
 

Quiz de comunicación en marketingOnline version

Verdad o mentira sobre la comunicación

by Zulema Espinoza Quinteros
1

Los canales deben elegirse según el público objetivo.

2

Comunicación es el proceso mediante el cual no se intercambia o transmite información, ideas, sentimientos entre dos o más partes (un emisor y un receptor).

3

El propósito de informar, persuadir, recordar y relacionar son ejemplos de objetivos de la comunicación.

4

En marketing, la comunicación busca que el receptor entienda y actúe.

5

Generar ventaja competitiva trata de ser iguales a la competencia

6

El canal correcto garantiza que el mensaje llega sin ruido alguno.

7

Crear o mejorar imagen de marca es transmitir valores, diferenciadores, identidad y confianza.

8

Un mensaje siempre provoca un cambio inmediato en las ventas.

9

El proceso de comunicación incluye retroalimentación del receptor al emisor.

10

Codificación es el emisor traduce la idea en signos, lenguaje, imágenes, símbolos comprensibles para el receptor.

11

El receptor siempre interpreta igual el mensaje.

12

La retroalimentación no es relevante para ajustar la estrategia.

13

La codificación solo utiliza palabras escritas.

14

La codificación convierte ideas en signos comprensibles para el receptor.

 
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