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Postmodern Media Theories

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Postmodern Media Theories

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About this activity

Postmodern media concepts overview.

Created by

Julia
Julia
United Kingdom

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Postmodern Media Theories
 

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Postmodern Media TheoriesOnline version

Postmodern media concepts overview.

by Julia
1

Postmodern
- media is saturated ( )
- people can create their own content
- less co trolled by the media organisations and big conglomerates
- , no single shared reality
- , audiences use media to construct identities
- examples : reality TV
- , consumerism dominates , identity built through and
- Criticisms : , ignores in ownership and access ( just because anyone can access endless info doesn ? t mean working class position improves ) , Feminists , ignores media controlled by

2

Feminist
- Media is - reinforces and trad gender roles
- Media industries run by men - study news journalists were men
- Women underrepresented in media , symbolic annihilation
- , media objectifies women
- Media encourages women to conform to beauty standards , ? ?
- Portrays women in negative stereotypes
- Some media show empowerment but through
- Criticism : ignores women ? s power to create own content

3

Marxist
- Media is owned and controlled by small group of , used to ideology ( )
- Functions as part of ( ) - messages justifying capitalism
- Journalists and editors share values
- Creates - audience accept inequality as normal
- Working class and marginalised groups stereotyped negatively
- Media reinforces , eg glorifying consumerist / wealthy middle class lifestyle
- News and entertainment celebrates success of , e . g . dragon ? s den
- Criticism : argue due to media saturation there ? s no longer a ideology or trut h

4

Neo - Marxist
- Media supports but not through
- Works through ( )
- Ruling class maintains control because people to their ideas , seeing them as common sense becoming hegemony
- Most media bias often unintentional
- Most journalists and editors are middle class and share similar values and idea that is normal
- Media tends to reflect and reinforce
- Do this through ( decides which issues are discussed ) eg , focus on not
- Criticism : argue audiences are more active , interpret their own media

 
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