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Segmentación de Mercados Y013

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Segmentación de Mercados Y013

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Descubre conceptos clave sobre segmentación.

Created by

Rosa Mateu Morando
Rosa Mateu Morando
Mexico

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Segmentación de Mercados Y013
 

Segmentación de Mercados Y013Online version

Descubre conceptos clave sobre segmentación.

by Rosa Mateu Morando
1

La segmentación de mercado solo se aplica a productos de consumo masivo.

2

La segmentación no requiere análisis de datos y se basa en suposiciones.

3

La segmentación de mercado consiste en dividir a los clientes en grupos con características y necesidades similares.

4

Un segmento debe ser extremadamente pequeño para ser rentable.

5

Las empresas revisan la segmentación periódicamente para reflejar cambios del mercado.

6

Una vez definida la segmentación, no hay necesidad de ajustar el mix de marketing.

7

Los métodos comunes de segmentación incluyen demográfica, geográfica, psicográfica y conductual.

8

La segmentación ayuda a adaptar el producto, precio y comunicación a cada segmento.

9

Un buen criterio de segmentación debe ser medible, rentable y accesible.

10

En segmentación, todos los usuarios deben pertenecer al mismo segmento para simplificar la estrategia.

 
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